The aim of every business is to establish its own brand through marketing and advertisements. But those are not the only things which help a brand shine among a crowd of many. The production and packaging also matter and so does the usefulness or problem solving capabilities of the particular products the brand is representing. When we think of McDonald’s the first thing that comes to mind is a happy, family meal we can enjoy at one of their outlets. When we think of Apple instantaneously the logo of a bitten apple comes to our mind. Brand is crucial because it helps a business create its own niche and a distinct identity.
