Based on various studies, it has been estimated that around 8 percent of males have colorblindness. This means that their eyes cannot differentiate between certain shades of colors. If there are two shades of the same color, they will have problems demarcating them. Actually, they lack some photo-pigments due to missing or damaged genes in their bodies. If you are a web designer and develop your websites or content using various color shades, this stratum of people will not be able to differentiate between those shades. Thus, your company might be at a loss when you are unable to attract this group of audience through your advertisements and marketing content.
