When it comes to advertising world, skinny models are everywhere. You pick up a magazine and look at the ads of various products ranging from kitchen appliances to men’s personal care products to contraceptives, unbelievably skinny models seem to rule the roost. You watch your favorite news channel and chances are you will be disturbed (or charmed!) several times during the news bulletin which are interspersed with various ads featuring reed thin models showing skin generously. The question that naturally arises is that why do advertisers use skinny models for all kind of products under the sun?
