Storing and processing digital data is much easier than the analogue data. This very reason has led to the digitization of most systems. When it comes to marketing, the importance of digital data is at the top of the priority peak. This is due to the exponential hike in the consumption of digital data by modern people.
When it comes to advertising world, skinny models are everywhere. You pick up a magazine and look at the ads of various products ranging from kitchen appliances to men’s personal care products to contraceptives, unbelievably skinny models seem to rule the roost. You watch your favorite news channel and chances are you will be disturbed (or charmed!) several times during the news bulletin which are interspersed with various ads featuring reed thin models showing skin generously. The question that naturally arises is that why do advertisers use skinny models for all kind of products under the sun?
Mascots have been a rage in various advertisements since they were invented two centuries back. Think about Amul butter and you cannot help remembering the cute little chubby girl with a plateful of dairy products, charming you with her antics. The word “Mascot” literally means as someone who brings good luck and fortune, and the mascots in the advertisement world have proved that time and again.
More and more celebrities are seen endorsing a number of products in the commercials. Film stars are generally seen endorsing personal care products, cosmetics, kitchen ware, etc. Sportsmen and women are seen endorsing nutritional supplements, energy drinks and stationery products, and the researchers suggest that the sale of the products go significantly up once they are associated with a celebrity.
Think of advertisements of food products, breakfast cereals, soaps, shampoos, toys, chocolates, candies, biscuits and many more personal care products and eateries, you can easily remember that in almost all the advertisements either kids are there as models or the advertisers have targeted children by using cute mascots, current favorite celebrities or even animated characters. Targeting children seems to be a perfect recipe for upping the sales and creating a never ending demand in the market.
