Advertising is an essential part of running a business. In the old times, a good business reputation was sufficient to help it sustain its customer base. However, as competition has grown in the market, businesses have found it hard to lure customers their way. Here are a few reasons why businesses advertise.
In this age of aggressive marketing, advertisement seems to be an intrinsic part of any company’s marketing policies, hence asking a question like “why do we advertise” may seem a bit out of place. On the other hand, some of the inquisitive minds may ask the question about the need of advertising when the slump has hit the global economy in a big way. It may seem like wastage of resources to some people, hence there is a need to examine reasons behind the need of advertising a product.
