Why do advertisers target children

Why do advertisers target children

Think of advertisements of food products, breakfast cereals, soaps, shampoos, toys, chocolates, candies, biscuits and many more personal care products and eateries, you can easily remember that in almost all the advertisements either kids are there as models or the advertisers have targeted children by using cute mascots, current favorite celebrities or even animated characters. Targeting children seems to be a perfect recipe for upping the sales and creating a never ending demand in the market.

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Why do we advertise

Why do we advertise

In this age of aggressive marketing, advertisement seems to be an intrinsic part of any company’s marketing policies, hence asking a question like “why do we advertise” may seem a bit out of place. On the other hand, some of the inquisitive minds may ask the question about the need of advertising when the slump has hit the global economy in a big way. It may seem like wastage of resources to some people, hence there is a need to examine reasons behind the need of advertising a product.

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