A recent study conducted by Ashwini Nadkarni and Stefan G. Hoffman from Boston University reveals that people use Facebook primarily to satiate their desire to belong and the need for self-representation. For a layman who uses Facebook for the first time accidentally and finds it difficult to move beyond its addictive effect, the prime reason for doing so is the scope to widen his/her social presence. While most users use Facebook to create a public or semi-private online profile, others use it to find likeminded folks and track their activities anytime, anywhere.
