Why do advertisers target children

Why do advertisers target children

Think of advertisements of food products, breakfast cereals, soaps, shampoos, toys, chocolates, candies, biscuits and many more personal care products and eateries, you can easily remember that in almost all the advertisements either kids are there as models or the advertisers have targeted children by using cute mascots, current favorite celebrities or even animated characters. Targeting children seems to be a perfect recipe for upping the sales and creating a never ending demand in the market.

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