Why do companies use market research

Why do companies use market research

These days, if you visit the website of a reputed brand or company, you are left with a pop up box on your screen that asks you if you would like to participate in a market survey for the company. Market research is an invaluable tool and can have a strong bearing on their bottom lines. Here are a few reasons that prompt companies to use market research.

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Why do companies split stock

Why do companies split stock

Stock splits are essential to the growth of a company. Even though it sounds like a big deal, it is basically like getting four quarter coins for a dollar bill. What split stocks essentially mean is that a single stock is split into many. This divides the prices of one single stock into many. Here are a few key reasons behind the practice of splitting stocks.

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Why do companies offer rebates

Why do companies offer rebates

A rebate is a special, short term, reduction in prices of goods that has become a very important part of companies sell their goods these days. A lot of people do not like rebates but a majority of the general population finds them quite useful. However, it isn’t always clear to the customer what companies get out of offering rebates. Let’s find out why companies offer rebates.

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Why do companies offer benefits

Why do companies offer benefits

Way, way back in the day, all a worker cared about was whether a company was offering him a decent salary or not. In the modern world however, a respectable salary isn’t enough to retain valuable employees over the long term. And that is why companies began offering benefits. We investigate why companies are keen on offering benefits.

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Why do companies invest overseas

Why do companies invest overseas

Ever since the global recession of 2008 cost millions of people their jobs, companies with sizable overseas investments have come under the scanner. A lot of local workers have dubbed these companies traitors and profiteers though most economists claim that companies have a good reason for investing in overseas market. We investigate what prompts some companies to put their money in overseas markets instead of doing the same in their national market.

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