If you Google the words “advertising on the internet”, you are likely to be bombarded with a multi-thousand search result all of which apparently points at how popular advertising online is. However, anyone with real experience of advertising on the internet is likely to tell you that the idea isn’t as good as all those websites articles claim it to be and a majority of business owners are in fact turning away from internet advertising for good. We investigate what is prompting people to avoid advertising on the internet.
